As a photographer your job is to capture the love of your clients and to help them find ways to display that love. When an artist envisions a painting he takes to a canvas to splash those colors that once were thoughts in his mind. When an artist picks up his or her brush, the ultimate dream should be making an expression that invokes feeling and might one day be hung on the wall of someone else.
Much is the same with photographers. When we pick up our brush, our camera of choice, we want to create those images that invoke emotion and will one day become wall-art. As I am framing pictures, determining the proper exposure and the composition that I want to choose, in the back of my head, I’m thinking about wall-art. Throughout each session I do, I look for those opportunities to create those epic images that are truly worth 1,000 words.
I never want to push my clients into buying something that one they don’t need or two that they don’t want. At every sales presentation I do I bring along two canvases to help with the decision making process. One of those images is a 20×30 canvas and the other is a 30×40 canvas. I often put those images up against the wall of clients to help them gain perspective when deciding what size image they prefer.
I personally believe that canvases can display images a lot better than framed pictures. Most photographers charge customers more to purchase a framed print than a canvas. For me, I make that choice much easier in that every print that is 11×14 or larger is the same price framed as a canvas the same size.
I take the guesswork out of choosing if you want to pay a little extra to get a canvas that looks amazing and moves images more to the finish of true wall-art or get a framed print. As a result, I have increased my sale of canvases, and I have made a conscious effort to print the images that hang on the wall in my home canvases as well. At the end of the day, a canvas will absolutely display your image far more vibrant than a printed picture.